
Meet the Keynote Speakers | Construction Goes Circular® 2025
Huub Keizers
Business Director Circular Construction & International Collaboration, TNO
Huub Keizers graduated as Aerospace Engineer at the Technical University of Delft in 1991 and is currently Business Director at TNO (www.tno.nl/en). In 2019-2023 he, together with industrial, governmental and academic partners, established the Dutch Top Consortium for the Built Environment (www.tki-bouwentechniek.nl/English), an organization that develops and manages the construction sector’s innovation agenda.
Huub joined ENBRI, ECTP and CIB in 2023, chairs Task Groups on Digitalization of Buildings, Biobased Materials (ECTP), WLC-GWP (ENBRI) and Passive Cooling (GlobalABC) and gives (inter)national guest lectures and presentations at universities and events in order to stimulate open knowledge sharing for a more sustainable construction sector.
Karen Scrivener
Professor and Director of the Laboratory of Construction Materials, Ecole Polytechnique Federale de Lausanne
Karen Scrivener, PhD in Materials Science from Imperial College London, in the United Kingdom, has been Professor and Director of the Laboratory of Construction Materials in the Department of Materials of EPFL (Ecole Polytechnique Federale de Lausanne) for the last 20 years. Karen Scrivener has been a member of Peikko’s Board since 2022. She is a Fellow of the UK Royal Academy of Engineering and the author of over 200 journal papers. Her research focusses on the understanding the chemistry and microstructure of cement based materials and improving their sustainability. Karen Scrivener is an English citizen living in Switzerland, born in 1958.
Liisa Jäätvuori
Executive Vice President, Corporate Development and Sustainability, AINS Group (A-Insinöörit)
Liisa Jäätvuori is the EVP of Corporate Development and Sustainability at AINS Group (A-Insinöörit) and holds a doctorate in risk management. Leveraging her extensive background in engineering, project management and research, Liisa is dedicated to advancing sustainability across the built environment value chain. Her efforts include project-specific target setting and steering, organizational reshaping of design and project management processes, and industry-wide co-development efforts. At this event, Liisa will share her insights on using impermanence as a foundation for circular construction, providing practical examples of future-oriented construction design.
José "Pepe" Tavares
Co-Founder & CEO, Zupply
José "Pepe" Tavares is the Co-Founder and CEO of zupply, a Danish software startup accelerating the adoption and scaling of circular economy models in the built environment. With a background in engineering and technology, Pepe applies his technical expertise and entrepreneurial mindset to drive innovation and sustainability in the construction industry.
His leadership experience spans global markets, where he has led engineering teams and high-impact projects, always guided by his philosophy: "Say Yes! and make things happen." As a founder, Pepe is committed to transforming challenges into opportunities, leveraging digital solutions to redefine resource efficiency, circular workflows, and sustainable business models with AI-powered digital twins at scale.
Ronald Klein-Holte
Manager Research & Development, VBI Ontwikkeling B.V.
Ronald Klein-Holte is R&D manager at VBI Ontwikkeling B.V., subsidiary of Consolis GROUP and a leading producer of prestressed hollow core elements in The Netherlands. Ronald finished his study Civil Engineering at HAN University in Arnhem in 1981. Until 1987 he worked for 3 years at ABT, a consultancy in structural engineering. After this period he started as a structural engineer at the R&D department of VBI. In the last 25 years he specialized in the design and application of hollow cores floors.
His main current national and international memberships are: Technical Commission Betonhuis (Dutch Precast Association); Dutch mirror of CEN TC250 SC2 (concrete structures); fib COM6 on Prefabrication; Dutch permanent commission on prefabrication (Stufib); WG MKI Betonakkoord; NC Fire safety of buildings; German workinggroup on hollow core floors (DAfStb-Hohlplatten); CEN TC 229 and Convenor of CEN TC229/WG1/TG1 (EN1168 hollow core slabs); Dutch standardization committee Reuse of Structural Elements
Pamela Wackett
Director, Kohn Pedersen Fox (KPF)
A director at KPF, a global architecture practice, Pamela’s experience spans multiple typologies and scales, from the iconic Zayed International Airport in Abu Dhabi, to the adaptive reuse of an outdated office complex in London. In every project, she seeks design solutions that create a dialogue between the building’s form, façade, and plan.
Pamela constantly explores opportunities for innovation in technology, construction, and sustainability. Her projects address local needs and the potential of every site to positively impact the city. This approach and her expertise in community-focused residential design have been particularly valuable in achieving planning permissions in historically sensitive parts of Central London, where developments are designed to resonate with the quality and history of the area.
Pablo Van Den Bosch
Co-founder of Madaster and Board Member of Madaster Services
Pablo van den Bosch is co-founder of Madaster and Board Member of Madaster Services with his focus on public affairs and internationalization. He studied public affairs at the Erasmus University Rotterdam and was partner in a global consultancy that he co-founded in 2003. Pablo left in 2016 to invest his time and experience in new ventures that aim to deliver a positive social impact.
He teamed with Thomas Rau, a renowned architect who created energy-neutral buildings since the nineties. Based on Thomas vision that “Waste is material without an identity”, they and four others created Madaster, the register for products and materials in the built environment.

For circular construction to succeed, we need bold innovations that drive real, positive change.